Brand New is the “Product Review” feature on the mag, where we will showcase new brands, old brands’ new products, etc. Today we bring you Percent Apparel. Percent Apparel is an up-and-coming apparel company based on simple, straight-forward philosophies. The homie Nick Murphy rides for Percent Apparel, and if Nick supports it, I know it’s legit. My personal favorite is the “Porktasium”…who wouldn’t love to peel back a banana and find bacon!?!? – Nicks.
Where is Percent Apparel based out of?
Percent Apparel started in NYC, then we spent some time in New England where we gained notoriety for skate and music events in Boston and Providence. Percent Apparel headquarters recently relocated back to NY, but we still host events in those cities and have plans to continue to expand.
How did you come up with the name?
We wanted to create something that was inspired by the percentage of individuals that were not influenced by the mainstream media and hype, but rather do things for themselves based on passion and love.
What is the inspiration for your designs?
Extreme sports, music, creativity and positivity.
What does the future hold for Percent Apparel?
Only time will tell, but we’re always looking to get into new endeavors. We’ve recently revamped our skateboarding and BMX teams and are pumped to be endorsing a bunch of new musical acts such as Gemstar, Hard Target, 51 Shortfalls and Red Theory to name a few. We have some awesome new designs in the pipeline and are planning a big NYC launch party during the summer to celebrate the new line and new website. The best way to find out about news and upcoming events is to “like” Percent Apparel on Facebook (www.Facebook.com/PercentApparel)
or visit www.PercentApparel.com.